I listened for about 30 seconds, then had ChatGPT listen to the rest for me so I didn't have to.
One of the things that Elena Cardone claimed was that Hubbard discovered the Be Do Have success formula. Hubbard had a strong tendency to use the discoveries and intellectual property of others and claim it as his own. So, I asked Perplexity.ai
L Ron Hubbard taught a "Be Do Have" formula back in the 1950's. Did anyone teach it before him?
Perplexity:
Yes.
Charles F. Haanel taught a strikingly similar principle decades before Hubbard, and James Allen expressed the broader underlying idea earlier still.
The closest match: Charles F. Haanel, 1912–1916
Haanel’s
The Master Key System circulated as a correspondence course in 1912 and appeared in book form in 1916—well before Hubbard’s 1950s teachings. Its opening lesson contains this statement, in Part One, paragraph 4:
abebooks
The immediately preceding paragraph supplies the possession—or “have”—component:
Taken together, these passages give a sequence very close to “Be → Do → Have”: thinking determines what we are; what we are determines what we can do; and this underlies achievement and possession. That is a summary of Haanel’s argument, rather than an exact three-word slogan quoted from him.abebooks+1
Haanel is therefore a particularly strong answer to your question: the resemblance extends beyond a general injunction to “improve yourself” to the explicit wording “be before we can do,” placed alongside an explanation of achievement and possession.
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There are also earlier philosophical roots for Be Do Have. Approximately 1850 years before Hubbard, Epictetus taught
“First, say to yourself what you would be; and then do what you have to do.” Wikisource
He immediately explains this through athletes: Olympic competitors decide what kind of competitor they intend to become, then adopt the appropriate diet, walking, and training. Different aims require different practices. w
ikisource